TempurPedic vs Serta iComfort

In our original post on the future of the mattress industry, we made a daring prediction that gel beds would shape the future of how people enjoy sleep. This was stressed further in our follow up post in late October when we made note of the new players coming to the gel bed segment. Without question, the Serta iComfort was on to something. Something, big we believe.

So it seems fitting to pit an early entrant in gel beds against one of the pioneers of memory foam mattresses. We see huge similarities between the iComfort and TempurPedic mattresses, in fact. Like Henry Ford with cars and the Wright Brothers with aircraft. Both are legends in their own right (yes, we are writing about the mattresses again) and will revolutionize the way that people enjoy a good, quality night of sleep. There is no doubt that, just as Tempurpedic led the way with memory foam mattresses and carved themselves enough market share that they can pretty much dictate their price and still enjoy year-over-year profit growth, the “new players” in the gel bed might be able to build something similar and maybe even better, but iComfort will write its own checks, something Serta will benefit from.

Without going down the path of a full-out dissertation about all of the wonderful things iComfort means for shoppers now and in the future and for Serta itself, let’s take a closer look at the specifications that allow these impressive, commanding mattresses to enjoy leading positions in their respective industries.

TempurPedic RhapsodyTempurPedic Cloud LuxeSerta iComfort
Price Range
(Queen Size)
$2,899$3,599$2,499
Memory Foam Layers4"4.75"4.75"
(Note: this is gel-infused memory foam)
Base Foam Thickness8"8.25"6"
Mattress Thickness12"13"11"
(includes fabric thickness of roughly 1/4-inches)
Warranty Coverage20 years20 years25 years
In-Home Trial Period90 days90 days120 days
Owner Complaints Rating
(1 = Good; 5 = Bad)
1.5
(based on owner complaints - see TempurPedic Complaints).
1.5
(based on owner complaints - see TempurPedic Complaints).
1
(product is new, so complaints data is scarce)
Comfort Rating
(1 = Good; 5 = Bad)
2.5
(based on TempurPedic problems listed in our Common Memory Foam Mattress Problems post where owners complained about back pain and aches.)
2.5
(based on TempurPedic problems listed in our Common Memory Foam Mattress Problems post where owners complained about back pain and aches.)
1
(based on preliminary research - this feels like no other memory foam product, but more comfortable than latex).
Support Rating
(1 = Good; 5 = Bad)
1
(based on owner feedback, quoted in our TempurPedic Mattress Ratings post.)
1
(based on owner feedback, quoted in our TempurPedic Mattress Ratings post.)
1
NotesAs predicted in our Serta iComfort Review this is one of the hottest products on the market right now.

Note: The Table above outlines measurable features and outlines those differences. It is worth reading the individual mattress reviews for each to obtain a full understanding of each product’s strengths and weaknesses.

While it may not seem outright or obvious in some categories, the Serta iComfort is actually taking a blatant swing at the niche TempurPedic has built for itself. There is no question about that; its in-home trial period is 120-days, a full month longer than TempurPedics and its 25 years trumps TempurPedic’s by five full years! When you sit down and think about it, TempurPedic’s customers want enough flexibility to test their $3,000 purchase and know that the company that built their bed will stand behind it. On both counts, Serta seems to be dangling a slightly bigger carrot in front of TempurPedic shoppers.

Although it may be tempting for many shoppers to try out this new and popular technology that Serta has injected into the iComfort, TempurPedic still trumps the gel bed in a couple of areas, including mattress thickness, use of memory foam and density (something that does not apply to the Serta iComfort because its memory foam is gel-infused). So having to choose between a new technology with a limited history or the “tried and tested” space-age foam that built the TempurPedic brand, we think a lot of shoppers will opt for paying a few hundred dollars more to sleep on that old-fashioned memory foam mattress by TempurPedic. But we also believe it will not take long before iComfort sales start to threaten TempurPedic’s growth rates.

QMattresses Mattress ComparisonTempurPedic vs Serta iComfort – the True Comparison

In sticking with our automobile similes, we see the real comparison here as one that pits “older” technology against “new” untested materials and technology. And just like it took some time for hybrids to gain acceptance as an alternative to gasoline-powered combustion-engine vehicles, we think it may take some time for iComfort to make the serious inroads it has the potential to. Look at latex mattresses – people simply have not welcomed them the way it was believed they would (maybe a better comparison would have been the Beta vs VHS; like Beta, latex has a good, cult following, but not enough to unsettle the memory foam segment). We believe iComfort will lead where latex fell off.

For shoppers willing to try the “new” and save a few bucks while enjoying a longer warranty period, the Serta iComfort is probably their best bet; shoppers who prefer to spend their hard-earned cash on something with a tried-and-test history will stick to the TempurPedic mattresses.

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